Question 3: What have you learned from your audience feedback?

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Feedback on initial ideas for our promo

We carried out a Poll Everywhere to get feedback on our initial promo ideas. We gave the audience three different ideas to choose from.

As you can see, the preferred idea was number two. The concept is that there are band members doing normal everyday activities but in junk food costumes and there is also some performance.

This poll helped us to choose this idea over the other two, which we were struggling to do at the start. 

All three ideas are shown here:

The first idea was to have the band performing in a field and for them to have a food fight in alternative scenes, which would link it to the theme of junk food.







The second idea was our chosen idea and it was to have the band doing normal, everyday activities, but in junk food costumes. We also planned to add performance.

The third idea was to have a narrative focused promo, which amplified the theme of the song, i.e. loneliness and breakups.

Audiences preferred ancillaries

For our ancillaries we ask our audience to pick which one they preferred. They were given three choices for both the poster and digipak. We gathered the information for this on Poll Everywhere.

From doing this we found that the audience preferred the first the first ideas for both the poster and digipak. Both of the chosen options linked together through synergy as they were the same. They both featured the band in their costumes, but the digipak also has them in their performance clothes. Using this information, we then developed both of these ideas to get a final product.
 
Feedback on our choice of mise-en-scene

Link to the Glogster

Feedback on first ancillary draft

To gather feedback on our first ancillaries, we used verbal feedback. The information we got was that they both linked together and with the promo. They liked the images on the poster and digipak and thought that it stands out well. They also thought that the text was effective. However, they did say that we needed to add more things to it, as it was quite plain, and that the poster needed to look more like a magazine advert and not a poster.

Feedback on final production and ancillaries

To get feedback on our final production and ancillaries we created a focus group. The questions that we asked the candidates were:

-Do you like our video?

-What are the strongest aspects of the promo?

-What is the best features of the ancillaries?

-Is there are clear link between the ancillaries and promo?

-Are there any improvements?

-Would you recommend it to a friend?

The responses were very positive. All but one person said that they liked our video. From the information gathered, we found that the disjuncture and the editing were the strongest aspects of the video. We also gathered that the pictures of the band wearing the food costumes was the best feature on the ancillaries, and that there is a clear link between the ancillaries and promo. When asked if there are any improvements that could be made, most of them said that there didn’t need to be any, which is very positive. They all said that they would recommend it to a friend.

Here are their written responses:

We also got some comment responses on Facebook when we shared it, which were very positive and they thought that the new changes had improved it even more.