Target audience, USP and Concept

The Concept

The concept for our music promo is based around the song name and lyrics 'Junk Food Forever'. We are planning to have the actors wearing junk food costumes, like a pizza and burger, to represent this.

Unique Selling Point 

The USP of our video is the junk food costumes, and the fact that it isn't a stereotypical indie rock promo. It isn't a typical indie rock music promo because it doesn't feature a narrative. Throughout most of the video we will be exhibiting the food costumes and the theme of junk food. We hope that this will attract the audience because there is a comedic side to it.

Target Audience

The target audience for our promo is young adults aged from 15-25. This is because indie rock is a style that suites this age group. We believe that this song can be aimed at both males and females, so it does not have a really specific audience. This is similar to the ethnicity as it is not specifically aimed at anyone. However, I would suggest that indie rock is mainly aimed at young adult, caucasian males and females.