This shot shows the lead singing of the band in a dungeon.
This shot shows the pink bear killing the "bad guys" after defeating the other bear.
This shot shows a performance from one of the band members in dungeon.
The next shot is of the "boss" of the club and he is now in the dungeon after the pink bear won the fight.
In the final shot we see the band members being let out of the dungeon.
Theory Application
Michael Shore
Firstly, Michael Shore's theories are very negative towards music videos because he criticises a lot of them. He believes that music promos use recycled styles from other promos, films, TV shows and even historic stories. In most cases this is true. I would slightly agree with this theory because in 'Radioactive' there is a sort of cock fighting arena which is seen in some films and TV shows. However, instead of roosters, the video has monster teddy bears.
Secondly, he criticises promos for having an 'information overload'. I would disagree with this for my video because it is does not contain many references, which makes it easy to follow and understand.
Finally, he also talks about adolescent male fantasies and speed, power, wealth and money (usually seen in rap videos). For my example, I would agree and disagree because it does not idolise women in a sexual way (as the woman is wearing a jumper), but the video does show men gambling and throwing money over the fights, and there is the "boss" of the organisation who sits on a "throne" and has lots of money.
Steve Archer
Steve Archer's theory is that there needs to be a strong relationship between the narrative and performance in a music promo. Promos should cut between a narrative and a performance from the band. I agree with this theory because in 'Radioactive' it cuts from narrative to some performance, although there is not a lot of performance in this example.
Andrew Goodwin
His theory is that:
Music videos demonstrate genre characteristics (i.e. rock/metal is a performance, pop is dance). I disagree with this theory because Imagine Dragons are an alternative rock band which usually contains lot of performance, however, there is very little in the actual video.
The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work. I would agree with this statement because this promo and other Imagine Dragons promos feature lots of close-ups to capture the actor or bands emotions.
There is frequently references to the notion of looking (i.e. screens within screens, telescopes) and particularly voyeuristic treatment of the female body. I would disagree with this for my example because they are not being watched by anyone.
There are often intertextual references to films, TV programmes and other music videos. I would only very slightly agree because there are references to films and real life where cock fighting is involved.
John Stewart
John Stewarts theory is that music videos have the aesthetics of TV commercials, with lots of close-ups being used to focus on the performers face. I would agree due to the fact that there are lots of close-ups of the actors, and band members faces and even the teddy bears.
Propp: The Narrative Arc
Propp states that the video must follow a pattern of starting in equilibrium, then there must be a disruption or complication to put it out of equilibrium and into disequilibrium. The disequilibrium is where the narrative is a mess. This is then followed by a resolution being made to bring it back to a new and possible different equilibrium. This theory is very similar to Todorov's theory. I would agree with this theory as my example follows the same pattern. It starts in equilibrium, with the woman walking to the building. Then the disruption is the illegal fights which is put into disequilibrium with all of the fighting. Then the resolution is the "good" teddy winning which puts it into a new equilibrium where the "boss" is in the dungeons with the "loser" bears.
Sigmund Freud
Sigmund Freud refers to the notion of looking for erotic pleasure and sexual gratification that can be gained from that. I would strongly disagree because it does not occur during 'Radioactive' as there is no voyeurism for pleasure.
Secondly, he criticises promos for having an 'information overload'. I would disagree with this for my video because it is does not contain many references, which makes it easy to follow and understand.
Finally, he also talks about adolescent male fantasies and speed, power, wealth and money (usually seen in rap videos). For my example, I would agree and disagree because it does not idolise women in a sexual way (as the woman is wearing a jumper), but the video does show men gambling and throwing money over the fights, and there is the "boss" of the organisation who sits on a "throne" and has lots of money.
Steve Archer
Steve Archer's theory is that there needs to be a strong relationship between the narrative and performance in a music promo. Promos should cut between a narrative and a performance from the band. I agree with this theory because in 'Radioactive' it cuts from narrative to some performance, although there is not a lot of performance in this example.
Andrew Goodwin
His theory is that:
Music videos demonstrate genre characteristics (i.e. rock/metal is a performance, pop is dance). I disagree with this theory because Imagine Dragons are an alternative rock band which usually contains lot of performance, however, there is very little in the actual video.
The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work. I would agree with this statement because this promo and other Imagine Dragons promos feature lots of close-ups to capture the actor or bands emotions.
There is frequently references to the notion of looking (i.e. screens within screens, telescopes) and particularly voyeuristic treatment of the female body. I would disagree with this for my example because they are not being watched by anyone.
There are often intertextual references to films, TV programmes and other music videos. I would only very slightly agree because there are references to films and real life where cock fighting is involved.
John Stewart
John Stewarts theory is that music videos have the aesthetics of TV commercials, with lots of close-ups being used to focus on the performers face. I would agree due to the fact that there are lots of close-ups of the actors, and band members faces and even the teddy bears.
Propp: The Narrative Arc
Propp states that the video must follow a pattern of starting in equilibrium, then there must be a disruption or complication to put it out of equilibrium and into disequilibrium. The disequilibrium is where the narrative is a mess. This is then followed by a resolution being made to bring it back to a new and possible different equilibrium. This theory is very similar to Todorov's theory. I would agree with this theory as my example follows the same pattern. It starts in equilibrium, with the woman walking to the building. Then the disruption is the illegal fights which is put into disequilibrium with all of the fighting. Then the resolution is the "good" teddy winning which puts it into a new equilibrium where the "boss" is in the dungeons with the "loser" bears.
Sigmund Freud
Sigmund Freud refers to the notion of looking for erotic pleasure and sexual gratification that can be gained from that. I would strongly disagree because it does not occur during 'Radioactive' as there is no voyeurism for pleasure.
No comments:
Post a Comment