Cutting to the beat is where the shot cuts or scene cuts are in time and sync with the beat of the music, so the shot cuts are placed where the beat changes.
An example of this technique is the BMW advert. It follows conventions of a typical music video and the cuts are placed where the beat changes. The advert is an example of amplification, where the beat of the song sells not only the product but emotion, suggesting buying the car brings happiness.
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