Illustration - The promo illustrates the ideas/narrative of the song lyrics.
In Eminem - Stan, the image clearly portray the lyrics. When the lyrics "I got a room full of your posters and your pictures man" are sung you can see a wall with posters and pictures of Eminem. This is a good example of illustration because the video resembles the lyrics and gives them no further meaning.
Amplification – Use a key idea/image from the lyrics and develops it into a concept within the promo. A link remains between the lyric and the promo. Take a theme, and represent it by thinking out of the box with the ideas.
In the video for Coldplay - "The Scientist" the lyrics imply that there is a broken relationship, however, the image shows a car crash which kills his girlfriend, hence ending the relationship. This is a good example of amplification because the video gives a much deeper meaning to the lyrics.
Disjuncture - The promo bears no resemblance to the lyric or its meaning: abstract; often seen as unconventional and creates a new range of meanings for the song.
'Can't Stop' by Red Hot Chili Peppers is an example of disjuncture because the video has no relevance to the lyrics whatsoever. The lyrics "Can't stop, addicted to the shindig" bear no resemblance to what is seen in the video, as they are dancing around.
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