Storyboard for P Money - My Lingo

This is our storyboard for P Money - My Lingo.

Illustration, Amplification, Disjuncture

The three different types of narratives that can be used in music promos are; illustration, amplification and disjuncture. 

Illustration - The promo illustrates the ideas/narrative of the song lyrics.

 

 

In Eminem - Stan, the image clearly portray the lyrics. When the lyrics "I got a room full of your posters and your pictures man" are sung you can see a wall with posters and pictures of Eminem. This is a good example of illustration because the video resembles the lyrics and gives them no further meaning.

 

Amplification – Use a key idea/image from the lyrics and develops it into a concept within the promo. A link remains between the lyric and the promo. Take a theme, and represent it by thinking out of the box with the ideas.

 

 

 

In the video for Coldplay - "The Scientist" the lyrics imply that there is a broken relationship, however, the image shows a car crash which kills his girlfriend, hence ending the relationship. This is a good example of amplification because the video gives a much deeper meaning to the lyrics.

 

Disjuncture - The promo bears no resemblance to the lyric or its meaning: abstract; often seen as unconventional and creates a new range of meanings for the song.

 

 

'Can't Stop' by Red Hot Chili Peppers is an example of disjuncture because the video has no relevance to the lyrics whatsoever. The lyrics "Can't stop, addicted to the shindig" bear no resemblance to what is seen in the video, as they are dancing around.

Promo Packs

Types Of Music Videos

Music videos are comprised of two types of image:
-Performance clips

-Conceptual clips (narrative and artistic)

In the majority of music videos the two are combined.

Performance Clips

-Video that shows the vocalist in one or more settings such as a recording studio.

-It shows the artist performing the song "live".

Performance Settings

-It can take place in a music studio or on a stage. However, they can also take place in a different setting, perhaps with more variety.

-The singer could be in their bedroom, singing out of their window; they could be walking down the street (common in rap videos).

Narrative Clip

-A narrative clip contains a visual story that is easy to follow.

-A pure narrative clip contains no lip-synchronised singing.

-A story has an idea, a “concept”, hence conceptual.

-The narrative usually relates to the song in some way.
-In a music video, the narrative is sometimes incomplete and is therefore fragmentary. This can help with the repeatability of the promo.

Artistic Clip

-No obvious narrative.

-Doesn’t relate to the song.

Using Narrative Effectively

-They are more meaning full.

-Easier to film.
-Contains lots of shots.
-Technical requirements for performance.
-Timing (instruments and singing need to be in time with the music).

Music Video Genres

-Homage (an acknowledgment to something from the past).

The video to 2Pac 'Ghetto Gospel' is an example of a homage music video because it is a tribute to Tupac Shakur, as this song was released ten years after he was killed. The video is a recreation of his life and the day he died.

-Animation (use of drawings to illustrate lyrics and meanings).

This video accompanies 'Good Morning' by Kanye West and it is an animation of a bears life.

-Narrative (tells a story throughout the video).

This video for Eminem 'Stan' is an example of a narrative music video because it has a story. The story is about a man who wants to talk to his favourite rapper, Slim Shady. However, this turns to an obsession and it tears his life apart.

-As live (Shows the song sung live).

This is a live performance of 'The Wolf' by Mumford & Sons, which shows the band in a big room with their instruments, lighting and a very small audience, made up of a director ad filming crew. However, there are different videos from other bands performing in front of bigger audiences at live events.

-Parody (It is created to mock a music video or artist).

This music video is called 'Gandalf Style' and it is a parody of 'Gangnam Style' by PSY. The song changes the lyrics to something funny, but keeps the same tune of the original song. The aim of the video and lyrics is to mock the original video and to create a funnier version of it.

-Influence of commercials (Uses advertisements strategies to carry the narrative).

The video to 'Gold Digger' by Kanye West is a good example of a music video influenced by commercials as it features female models posing in front of a camera for the front page of a magazine.

-Impressionist (An artists take or ‘’impression’’ of a genre or theme).

This is an impressionist music video called 'Sabotage' by Beastie Boys and it uses the inspiration of a 70's style cop shows opening credits. The band members give their own interpretation of 70's cops, through their clothing as they wear aviator sunglasses and they have big fake mustache.

-Pastiche (An imitation video).

The video to 'Walk' by the Foo Fighters is a pastiche music video, which is similar to a referencing and parody music video, but it mixes the two together. This video was influenced by the 1993 film, 'Falling Down', in which a defence engineer reacts violently to the flaws in society. This music video follows Dave Grohl doing the same thing throughout the video.

-Surreal (Shows the audience things that won't happen in real life).

This video, 'The Frog' by The Hickey Underworld, is an example of a surreal video because it is very unrealistic and would never happen in real life.

-Interpretive (It is a visual interpretation of the lyrics).

The video for 'Firework' by Katy Perry is an example of an interpretive video because it is an interpretation of the lyrics, as it is linked to the lyrics but it interoperates them in a different way.

Music posters

Created with Padlet

Cutting to the Beat - P Money MY Lingo

These are the lyrics to the song from around 40 seconds where the dialogue starts and for the prelim we will be doing 1 minute of the song so it will end around 1.40.

/ = change in shot

Real talk, that's my lingo
Real talk, that's my lingo/ Shot of P Money (P)
If you can't talk like this, bro/ Shot of squad (S)
Then I ain't really hearing shit, bro/ Different angle of P Money (P)
See, there's a lot of man out there with this knowledge
But they ain't educating like this, bro
But they'll tell 'em 'bout whips /Long take of P Money

and tricks, though Close up of stairs (C)
Nothing else going on, is that it,/ Close up of CCTV camera (C) bro?

Real talk, that's my lingo/ Close up of shop name (C)
Real talk, that's my lingo/

If you can't talk like this, bro/                                         
Then I ain't really hearing shit, bro

See, there's a lot of man out there/ Shot of P Money (P) with this knowledge
But they ain't educating like this, bro
But they'll tell 'em 'bout whips and tricks,/ though
Nothing else going on, is that it,/ bro?

 [Verse 1]
I was chatting to a yute, having a verbal spar/ Shot of squad (S)
He said P, I rate you, you've really gone far Shot of yute (Y)
I wanna/ go far too
This year, I'm going hard,/ Close up of youe's hand (C)I want a hundred large/
I said a hundred large? Shot of P Money (P) / What you splashing that on?
Man /said a car
Brudda, where's your drive?/ shot of squad (S)Brudda, where's your yard? Shot of P Money (P)
F that car/ Shot of P Money (P)
You're acting like you're a boss/ Close up of yute's jeans (C)
But you ain't in charge/
Wining, dining, all these girls you don't know
And you can't even dance/ Shot of yute (Y)
You're dumb, you spent your money in the/ brass
Brudda, where's your mum? Brudda, where's your aunt?
Wait, stop this deck
Brudda, where's your besties? Where's your dargs?
You find that interesting,/ Long Take of P Money (P) I find it depressing
Excuse my aggression,/ but you blame the oppression
Bro,/ that ain't oppression, you know what that is?/
You and your dickhead bredrins,/ gassed up on a next ting
None of you's real, your mind's based off a film/
Where you're just acting real, trust me/

  

Key

P for P Money

L for long shots of buildings

S for Squad

C for Close up of stairs, shop name, CCTV

Y for yute (Younger Rapper)

The music throughout the video is non-diegetic sound, but P Money's lips are in sync with it so it appears that he is actually singing the song. The music is a sound bridge because it is played across each different scene.

This is a low angled close up of P Money which shows the top part of his body whilst he is rapping in an urban area with tall flats. The camera is looking up at him so he looks powerful. He is wearing a hoodie, T-shirt and snapback which implies that he is from a rough area or that he is from a lower class family.

This is a mid shot of P Money and his friends, they look threatening to other people which illustrates power. The shot places P Money closer to the camera than the others, which connotes his authority in the group.

This is a close up of some CCTV cameras which could imply that there is violence and crime in the area which suggests the status of the area and of P Money and his friends.

This is a worms eye shot of the stairs going up a block of flats. This establishing shot clearly shows that they live in built up urban area.

This is a low angle shot of a run down corner shop which has the windows boarded up. This implies that it has been smashed up and vandalised which suggests that the area is rough and violent.

This is a over the shoulder, close up of a yute, which is slang for youth, and he is talking to P Money about his future and what he wants to do with it. The yute is wearing a tracksuit which illustrates that he is a bit 'chavy' or rough. It could also suggest that he is poor, as tracksuits can be cheap to buy.

Music Promos

      A music promo is an advert/promotion for the artist and song. They are not just for entertainment, they help promote the artist.

Promos help to increase sales and publicity. They also help to link the song to a video which relates to the brand identity and therefore informs the audience about the bands genre and style.

Most music promos are exhibited on music channels like MTV which allows access to a very large audience. This method is 
a more traditional form of promotion.



Music promos are now using modern media forms to promote their music. YouTube and iTunes have become very important and big for music promotion. ITunes allows the audience to download the songs easily, and YouTube enables them to watch the music promo for free.

Narrative

• Linear: chronological order
• Non-Linear: Not chronological (flashbacks/forwards, montage, ellipsis, going backwards)
• Closed: Closure or conclusion
• Open Ended: No true ending, own interpretation, cliff hanger
• Circular: Ends where it began
• Singular-stranded: One storyline
• Multi-strand: Multiple storylines

 

Todorov’s Theory of Narrative

1. A story of equilibrium (as it should be)

2. A disruption of that order by an event

3. A recognition that the disorder has occurred

4. An attempt to repair the damage caused

5. A return to restoration of a new equilibrium

Synaesthesia

“A condition in which one type of stimulation evokes the sensation of another, as when the hearing of a sound produces the visualization of a colour.”

Andrew Goodwin - Music promos can interpret/use meanings created in the song lyrics in different ways:

Illustration - The promo illustrates the ideas/narrative of the song lyrics.

Amplification – Use a key idea/image from the lyrics and develops it into a concept within the promo. A link remains between the lyric and the promo. Take a theme, and represent it by thinking out of the box with the ideas.

Disjuncture - The promo bears no resemblance to the lyric or its meaning: abstract; often seen as unconventional and creates a new range of meanings for the song.